New days for Wall Street Journal by Ivana Bruderova

In these days, something which had never happened before become a reality. One of the most famous and the most influential newspapers The Wall Street Journal, for more than century controlled by Dov Jones & Co and the Bancroft family, change their owner. Rupert Murdoch,76, well known in publishing industry, owner of for instance London's The Times, Fox News Channel, which took over the CNN in rating war among the cable networks, bought also deal of MySpace, one of the hottest trends on Internet . Murdoch's News corporation offered more than 5 billion dollars to Dov Jones & Co. for the Journal. Everything can it's price. Finally R. Murdoch became a new boss of Dov Jones & Co. Last week News Co. designated new management and everyone is waiting impatiently what will happen, at the first place how the sale will affect the paper. Murdoch is stale for risking a lot, but lately he usually profit from it."The culture at News Corp. is one of partnering and taking prudent business risks, and they have a balance sheet to fund investment," said Richard Zannino Dov Jones CEO. When News Corp. bought The Times it went through substantial change apparent at the first sight. A Format changed from broadsheet to the smaller „compact" format, to the size of tabloids. Many journalist were affraid it will lost it's respectability, but The Times in the smaller version outsold all compete newspapers over the past three years. It brought them also commercial success. The Wall Street Journal has gone through many changes, but those the greatest are expected in following months. Murdoch do not reveal details of his plan, but he want to expand overseas to Asian and European countries to compete Pearson PLC's Fnancial Times and with newspapers Washington go up agressively against The New York Times.

related story: http://online.wsj.com/public/us

by Ivana Bruderova for PocketNews (http://pocketnews.tv)

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